Rank Pulse Agency vet clinic case study

When an Ohio veterinary clinic approached us, they were struggling to get consistent new patient leads, especially from their local area. They’d tried SEO, Google Ads, and even some social media, but their bookings were still inconsistent and their online presence didn’t reflect the level of care they provided offline. Read on to learn more about this Rank Pulse Agency Vet Clinic Case Study!

They asked: Can we build a system that turns local searchers — people in their service area — into actual booked appointments?

Strategy Implementation

Here’s what we did step by step:

1. Local SEO & Google Maps Optimization

We audited and optimized their Google Business Profile (ensuring all fields filled, services listed, proper categories, images, posts).

We built geo-targeted “service area + pet care” landing pages (e.g. “Columbus, OH vet clinic”, “emergency vet in [suburb]”) and optimized them for local search queries.

We created a content plan to regularly publish blog posts answering pet owner questions (e.g. “What to do if your dog eats chocolate,” “signs of feline kidney failure”) — designed to capture “informational” searches.

2. Reputation & Review Management

Set up automated review requests via SMS/email (shortly after appointments) to encourage positive reviews on Google, Yelp, etc.

Monitored negative feedback in real time so staff could respond promptly and professionally.

Displayed recent reviews prominently on their site to build trust.

3. Conversion Funnel Optimization

On each service page, we placed clear CTAs (e.g. “Book an appointment,” “Call now”) and contact forms.

Integrated click-to-call links and live chat / chatbot widgets so that a person looking at the site can immediately reach out.

We built a “New Client Special” landing page offering a limited-time discount on first exam, to lower friction for someone contacting them.

4. Tracking, Analytics & Iteration

We set up call-tracking numbers and form tracking to see exactly which keywords / pages led to leads.

Monthly reports were generated, showing source-wise leads, conversion rates, cost per lead, and ROI.

Based on data, we iterated: adjusted content, refined targeting, dropped underperforming keywords, and doubled down on what worked.

Results (in the First 3 -6 Months)

• New patient leads from organic search increased by 180%
• Phone calls originating from Google Maps listing grew by 120%
• The clinic’s website traffic from local search grew ~3×
• Conversion rate (site visitor → booked appointment) improved by 35%
• Return on marketing investment (new revenue less cost) turned positive by month 4

As a result, the clinic saw a steady stream of new clients, filling appointment slots more consistently and reducing the “dry spells” that previously hurt revenue.

What Made the Difference

Local focus: Many competitors were chasing broad keywords. By concentrating on their immediate service area, we captured clients who were ready to act.

Reputation amplification: Because pet owners are especially cautious, reviews and trust mattered more than ever. Actively managing reputation helped a lot.

Conversion-first mindset: A website that ranks well is only part of the puzzle. Ensuring every visitor has an easy way to convert (call, message, book) is key.

What This Means for You (if You’re a Clinic or Local Business)

You don’t need to compete globally — dominating your local region often produces better ROI.

Building a smart funnel (SEO → trust → conversion) is more effective than isolated tactics.

Tracking and iterating based on data ensures your efforts are not wasted on guesswork.